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Heineken Experience
Heineken Experience

Heineken Experience

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Stadhouderskade 78, De Pijp, Amsterdam

The Basics

The Heineken Experience tour takes place inside the former Heineken brewery. Wander past vintage brewing equipment and tall malt silos, and participate in interactive exhibits. Along the way you'll have a chance to watch international Heineken commercials and observe the life cycle of the signature green bottle. You'll finish the brewery tour like a VIP with free beers in the tasting room.

The Heineken tour is one of the most popular activities in Amsterdam, so it's best to book admission in advance. The experience can be paired with a canal cruise to take in more of the city.

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Blue Boat Amsterdam Canal Cruise and Heineken Experience
Blue Boat Amsterdam Canal Cruise and Heineken Experience
$40.39 per adult
Traveler Favorite
Just amazing
This Heineken tour is a must visit. Very well guided tour of th entire process of beer making , followed by an amazing digital experience and finally three beers on the house. The canal cruise is different and best enjoye during sunset. Shoes you a lively tour of Amsterdam. Highly recommended.
Arvind D, Nov 2019

Recent reviews from experiences in Amsterdam

star-5
Brews and Cruise
Frank, Feb 2020
Heineken Experience Amsterdam & 1-Hour Canal Cruise
A great way to spend a few hours. The Heineken experience was great learning about the history of the brewery. Samples were a bonus as well. The canal cruise was a little more than an hour and was a great way to see the city and relax.
star-4
Heineken factory
Georgina_C, Jan 2020
Heineken Experience Amsterdam & 1-Hour Canal Cruise
Heineken tour is brilliant and a fun experience! The boat trip is from central station so tram ride away from Heineken but liked there was no time given for boat so you could get on at whatever time suited. Audio was good we sat outside even though cold it was a nicer experience being outside!
star-4
good attraction fun time.
Vera_T, Oct 2019
Blue Boat Amsterdam Canal Cruise and Heineken Experience
If you are doing the Heineken experience and you enjoy drinking, take the tour after going to Heineken because you can start three drinks at heineken and finish up buying and drinking more suring the cruise.
star-4
Amsterdam Canal Cruise
ianmD4450QS, Nov 2019
Blue Boat Amsterdam Canal Cruise and Heineken Experience
Two ways to see Amsterdam: walk through the streets or take a canal cruise. Fascinating and vibrant city and canal cruises are extremely educational and entertaining. A great way to learn some of the city's history and feature. There are many different tours operating. Be aware that you will be expected to make a gratuity on disembarking. Great experience. Loved it.
star-5
Great way to see the city
Dream58062, Oct 2019
Blue Boat Amsterdam Canal Cruise and Heineken Experience
The Heineken tour was cool but my favorite part was cruising the canals and learning the history of Amsterdam. Would recommend this one.
star-5
Awesome tour.
Gordon W, May 2019
Blue Boat Amsterdam Canal Cruise and Heineken Experience
The Heineken Experience was amazing. This is an experience that can not be missed. They did a great job with the tour and the beer at the end was great!
star-5
Nice attraction
Vasco_S, Nov 2018
Heineken Experience Amsterdam & 1-Hour Canal Cruise
The Heineken experience is one of the best things to do in amsterdam. Very cool. The canal cruise is also a cool thing to do and we enjoyed it very much.
star-4
Entertaining
Donna_R, Jun 2019
Heineken Experience Amsterdam & 1-Hour Canal Cruise
Fun experience. Early visit is best as it gets super busy as the day goes on. Be prepared to have at least 2 beers inside.
star-5
Amsredam
Melanie_L, Sep 2019
Blue Boat Amsterdam Canal Cruise and Heineken Experience
Really enjoyed Heineken tour followed by a brilliant canal tour both outstanding , have nothing negative to say as it was all brilliant
star-4
Value-for-money! We did the Heineken...
Winnie L, Oct 2018
Blue Boat Amsterdam Canal Cruise and Heineken Experience
Value-for-money! We did the Heineken tour first it's always busy, and then came out and crossed over to the opposite side of the road to take the canal cruise, very convenient!
star-4
Good value for money
Martin S, Jun 2019
Heineken Experience Amsterdam & 1-Hour Canal Cruise
The Heineken Experience was good fun, you came away knowing how the beer is made as they told you several times using different communication methods and approaches which was really quite clever. There were a lot of gimmicks - big video screens, touch sensitive music or image manipulation which really brought nothing to the tour but overall the experience was good. The canal trip does not go from opposite the factory on this tour so be prepared for a tram ride to the main station area and on this occasion a long queue although it moved quickly and we were on the boat in about 35 minutes. The boat trip was very interesting and a welcome break from walking around the city.
star-4
Our tour guide at the Heineken Experience was great & the staff there were very friendly.
Brenda_L, Jun 2020
Blue Boat Amsterdam Canal Cruise and Heineken Experience
It was confusing where to pick up the Blue Boat cruise. 3 locations were listed on our ticket but only 1 location was open. We went to the wrong one & missed the 4:30 tour because we had to walk 15 minutes to the next location. Luckily they were very nice & let us take the 5:00 canal ride. We then went to the Heineken Experience & did not see a time posted on our ticket. They went ahead & let us in. We enjoyed both tours but were very frustrated before the tours began. Please only list the 1 location of the boat cruise.

Things to Know Before You Go

  • Purchase your Heineken Experience ticket ahead of time to secure a time slot.

  • Visitors under the age of 18 must be accompanied by an adult, and according to Dutch law, will not be served alcohol.

  • The Heineken Experience is wheelchair accessible. Wheelchairs are available free of charge, though must be booked 48 hours in advance.

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How to Get There

The Heineken Experience is located on Stadhouderskade, and is easily accessible by public transport. From Amsterdam's Centraal station, catch line 24 and get out at tram stop Stadhouderskade. From Leidseplein, take line 7 in direction Flevopark, or line 10 in direction Azartplein, and exit at tram stop Weteringcircuit. Nearby popular attractions include the Rijksmuseum and the Van Gogh Museum.

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When to Get There

The Heineken Experience is open daily from 10:30am to 7:30pm, with extended evening hours on weekends in July and August (until 9pm). Last entry is typically two hours before closing. The best time to visit is before 11am; after that, it can get crowded.

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Edible Amsterdam

You're sure to have worked up an appetite after sipping beers at the Heineken Experience, so continue satisfying your stomach by exploring Amsterdam's culinary offerings. Consider booking a food-themed tour that combines two of Amsterdam's top attractions—a pizza cruise along the canals plus a beer tour—or head off on an afternoon food walking tour of the Dutch capital after visiting the Heineken Experience in the morning. Another option is to visit a local host's home for dinner, where you'll really get a taste of Dutch culture.

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