SoMa (South of Market) Tours
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One of San Francisco’s biggest districts, SoMa, meaning South of Market Street, encompasses several communities, including South Beach, Mission Bay, Rincon Park, AT&T Park, and Yerba Buena Gardens. A mix of commercial, residential, and entertainment neighborhoods, SoMa is a vibrant cultural hub of San Francisco that continues to evolve.
The Basics
SoMa stretches from the Embarcadero to 11th Street on the south side of Market Street. This district is home to warehouses, startup offices, high-end dining, nightclubs, museums, loft buildings, and sky-high apartment towers. Hop-on hop-off tours often include a stop on Market Street near the Ferry Building. For a guided visit, opt for a bike tour or walking tour of the craft beer scene to visit microbreweries and craft beer bars.
Cultural attractions include the San Francisco Museum of Modern Art (SFMoMA), the Contemporary Jewish Museum, the Museum of the African Diaspora, the California Historical Society, and Yerba Buena Center for the Arts. There’s also upscale mall shopping in Westfield Centre, as well as designer shops and boutiques in this area.
Things to Know Before You Go
- SoMa is ideal for art and culture lovers, baseball enthusiasts, and night-clubbers.
- Wear comfortable shoes, as SoMa is a vast area.
- There is a lot of metered street parking, but pay attention to posted and temporary signs about prohibited parking during street cleaning, construction, and certain times of day.
How to Get There
Almost all of San Francisco’s modes of transport can get you to SoMa or close to it, including BART, the light rail, Caltrain, the Powell-Hyde Cable Car, and several MUNI bus lines, including 5 and 38. If you’re on foot, walk south a few blocks from Union Square.
When to Get There
For shopping and museums, go in the late morning, avoiding the start-of-the-business-day rush. Some museums offer special weekly or monthly evening hours, including SFMoMA and the Contemporary Jewish Museum, both of which are open late Thursday. Experience some of San Francisco’s alternative culture at the Folsom Street Fair in September, or the How Weird Street Faire in May.
Oracle Park
Baseball fans don’t want to miss this waterfront home of the San Francisco Giants—winners of the 2010, 2012, and 2014 World Series Championships. Oracle Park (formerly AT&T Park) is also known for its views of San Francisco Bay and better-than-average stadium food, such as Hawaiian poke and Dungeness crab. Catch a game, take a behind-the-scenes tour, or go for a concert.
Address: San Francisco, California, USA
8 Tours and Activities to Experience SoMa (South of Market)
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Alcatraz and Walking Craft Beer Combo Tour
Explore Alcatraz and sip some of San Francisco's tasty craft brews on this full-day combination tour. Visit Alcatraz, the city's infamous prison, to learn about the fascinating criminal history contained there. After returning to the mainland, follow your guide to local bars in the Fisherman's Wharf, Mission District, or SoMa neighborhoods (depends on the day) and taste some of the city's locally produced craft beers.
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From
$159.99
From
$159.99
Face masks required for travelers in public areas
Face masks required for guides in public areas
Face masks provided for travelers

San Francisco Feast For Foodies With A Local: Private & Personalized
Eat your way through San Francisco’s famous Chinatown on this 4-hour private walking tour and food tasting experience. Sample Canton, Mandarin and Szechuan cuisines as you get local insights and tips from your personal guide. Wind your way though Chinatown’s colorful streets and stop to taste authentic dim sum, moon cakes, steamed sesame balls, Peking Duck, craft beer, and coffee. Experience the must-see spots and local secrets and come away with a thorough understanding of the area.
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From
$147.86
Price varies by group size
From
$147.86
Price varies by group size
Face masks required for travelers in public areas
Face masks required for guides in public areas
Hand sanitizer available to travelers and staff

Small-Group Craft Brews and Bike Tour in San Francisco
This small-group beer and bike tour of San Francisco introduces you to a variety of unique neighborhoods, with stops at three local bars or breweries along the way. Enjoy craft brews (first pint included) and discover the cultural history of each characteristic area, including SOMA, SF's Arts District and the quirky Mission District. Numbers are limited to 12 people for a more personalized experience with your informative guide on this leisurely ride.
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From
$84.27
From
$84.27

Craft Beer Walking Tour in San Francisco's SoMa District
Drink away the afternoon while learning all about craft beer during this 3.5-hour small-group beer crawl in San Francisco’s SOMA district. You’ll visit three local microbreweries and/or craft beer bars, guided by a professional local who will give you insider tips on each place. Light snacks will ensure you don’t drink on an empty stomach, and the small-group aspect allows for a more personalized experience. Have fun, see San Francisco, and learn something on this unique tour perfect for beer lovers.
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From
$109.99
From
$109.99
Face masks required for travelers in public areas
Face masks required for guides in public areas
Hand sanitizer available to travelers and staff

Kickstart Your Trip In San Francisco
Explore San Francisco like a local and let a like-minded resident craft your visit. Experience the Bay Area’s natural beauty and check out its amazing trails and parks, lookout points and picturesque hills, bustling neighborhoods and delicious restaurants. Discover the best spot to watch the sun set over the city and avoid the tourist traps on a personalized tour designed just for you.
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From
$104.62
Price varies by group size
From
$104.62
Price varies by group size
Face masks required for travelers in public areas
Face masks required for guides in public areas
Hand sanitizer available to travelers and staff

San Francisco: Nightlife Experience
There really is something for everyone when it comes to nightlife in San Francisco! Whether you want to get to know SoMa, SF’s hottest nocturnal neighbourhood, explore LGBTQ friendly Castro or you feel like sipping cocktails in sophisticated North Beach, your hand-picked Host will take you to the best spots for your style! Fall in love with the magical skyline as you watch the sun set over the city from a favourite local sunset spot, then once the stars are out and the city is glittering with lights, head towards the bright lights and discover SF’s night time personality! This experience is custom crafted to suit your needs and wishes, so from dive bars to sleek rooftops, live music venues to clubs where you can dance the night away, let your Host show you a night in the city that you’ll love.
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From
$160.42
Price varies by group size
From
$160.42
Price varies by group size
Face masks required for travelers in public areas
Face masks required for guides in public areas
Hand sanitizer available to travelers and staff

Streets of San Francisco Guided Electric Bike Tour
Explore the streets of San Francisco on two wheels. This easy guided bike tour takes you to many of the city’s most notable neighborhoods and attractions. Pedal past the Transamerica Pyramid and through bustling North Beach; peruse the Mission and Castro districts and the Haight-Asbury, home of 1960s hippie counterculture; and visit popular sites such as Fisherman’s Wharf and AT&T Park. Your guide will provide information and history on local landmarks en route, and there’s also a stop for lunch (added cost). At the end of the tour there’s even time to do your own exploring.
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From
$69.00
From
$69.00
Hand sanitizer available to travelers and staff
Social distancing enforced throughout experience
Regularly sanitized high-traffic areas

Alcatraz Admission and Small-Group Craft Brews and Bike Tour in San Francisco
Visit Alcatraz and go on a beer-themed cycling tour through some of the city's hippest neighborhoods. This full-day excursion combines San Francisco's history; a ferry ride to Alcatraz and an audio tour of 'The Rock', with its modern craft brewing scene; a bike tour of the city's breweries and bars. With a local guide and a small group limited to 12 people or less, you'll enjoy personalized attention. Use of a bike and helmet is included, as well as one pint of craft beer.
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From
$119.00
From
$119.00
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